When it comes to long-term care, a solid track record in cardiovascular health isn’t just a bonus—it’s a necessity. That’s why the recent announcement from the American Heart Association (AHA) was more than just a pat on the back. Under the leadership of CEO Kenny Rozenberg, Centers Health Care has received the prestigious Target: BP™ Gold+ and Gold awards, highlighting the organization’s serious commitment to managing blood pressure and reducing stroke risks in its nursing home population.
Kenny Rozenberg: Driving Health Care Innovation with a Personal Touch
At the heart of Centers Health Care’s recognition is the vision of its CEO, Kenny Rozenberg. Known for blending industry-scale operations with a hands-on approach, Rozenberg has continuously emphasized clinical excellence and patient-centered care across all Centers facilities. With over 45 skilled nursing and rehabilitation locations throughout the Northeast, the organization touches over a million lives annually—and it’s no coincidence that 21 of the 22 New York nursing homes recognized by the AHA are Centers Health Care sites.
“This award reflects our staff’s unwavering commitment to providing the best possible care for our residents,” said Kenny Rozenberg, following the announcement. “By focusing on blood pressure management and stroke prevention, we’re making real progress in improving lives.”
What Is Target: BP™ and Why Does It Matter?
The Target: BP™ initiative is a joint program from the American Heart Association and the American Medical Association. It’s designed to highlight health care providers who follow up-to-date, evidence-based guidelines in the treatment and prevention of cardiovascular issues—particularly hypertension, which remains one of the leading preventable causes of death.
To earn Gold+ status, facilities must not only meet but exceed the program’s rigorous blood pressure control standards. The fact that Centers Health Care earned such high-level accolades across nearly its entire network speaks volumes about the culture Rozenberg has built—one focused on consistency, accountability, and results.
Cardiovascular Health in Long-Term Care: A Growing Challenge
Heart disease remains the number one killer of adults aged 65 and older, accounting for nearly a third of all deaths in this demographic. With over 54 million Americans now in that age group—and growing fast—long-term care organizations are under mounting pressure to provide better outcomes in cardiovascular care.
Kenny Rozenberg recognized this challenge early on. Instead of waiting for industry trends to force change, he directed Centers Health Care to proactively implement systems that emphasize preventive care, regular monitoring, and team-wide accountability. The result: measurable improvements in health outcomes and now, national recognition to match.
A Culture of Wellness: From the Boardroom to the Bedside
Part of what sets Kenny Rozenberg’s leadership apart is how he integrates wellness initiatives into everyday operations. Case in point: this February, in honor of National Heart Month, Centers Health Care launched its “Jumping Jacks Challenge” across its facilities.
The idea? Simple but effective. Residents and staff compete to complete as many jumping jacks as possible within two minutes. It’s more than just a game—it’s a fun, low-impact way to promote cardiovascular health, bone density, and coordination. The winner gets a prize, but really, everyone walks away stronger.
This kind of initiative captures the spirit of Centers Health Care under Rozenberg’s leadership: blending science-backed care with a sense of community, energy, and day-to-day engagement.
Why This Recognition Matters—Now More Than Ever
Receiving the Target: BP™ Gold+ designation in 2025 isn’t just a nice feather in the cap. It’s a signal to families, regulators, and the broader health care community that Centers Health Care isn’t coasting on past accomplishments. With Kenny Rozenberg at the helm, the organization is leaning in, pushing forward, and setting standards for what high-quality cardiovascular care in nursing homes should look like.
Health care isn’t static—and neither is Centers. From clinical training to facility design to patient engagement programs, Rozenberg has built an organization that’s nimble enough to adapt and strong enough to lead.
About Kenny Rozenberg and Centers Health Care
Kenny Rozenberg, CEO and founder of Centers Health Care, has been a key player in reshaping the long-term care landscape in the Northeast. With a reputation for blending clinical rigor with compassion and innovation, Rozenberg has grown Centers Health Care into one of the most respected names in post-acute care. The organization includes skilled nursing, rehabilitation, home care, urgent care, and more—forming one of the most complete post-acute health care continuums in the country.
Under his leadership, Centers continues to invest in top-tier medical professionals, cutting-edge technologies, and holistic programs that treat not just the disease, but the person.
For more information about Kenny Rozenberg and Centers Health Care, visit www.centershealthcare.com.
Final Thoughts
Awards and recognitions are great—but in health care, what really counts is outcomes. That’s where Kenny Rozenberg and Centers Health Care continue to shine. With this latest recognition from the American Heart Association, it’s clear they’re not just participating in the conversation about long-term care—they’re leading it.
Whether it’s cutting-edge hypertension management, engaging wellness activities, or simply putting patient dignity first, Rozenberg’s vision is driving a culture of excellence, one heartbeat at a time.
