The long-term care industry is changing fast, and Kenny Rozenberg knows that without skilled caregivers, facilities won’t be able to keep up. In the next decade, the 65+ population will hit 77 million—and by 2060, that number will be closer to 95 million. These are the people who built our communities, and they deserve to age with dignity, surrounded by compassionate, well-trained caregivers.

But there’s a major problem: there aren’t enough certified nursing assistants (CNAs) to meet the growing demand. CNAs are the backbone of long-term care, handling the daily needs of residents, yet many facilities struggle to find and retain them. Kenny Rozenberg believes the best way to fix this is by making CNA training more accessible and career growth more achievable.

Building a Workforce, One CNA at a Time

Under Kenny Rozenberg’s leadership, Centers Health Care has taken a hands-on approach to tackling the CNA shortage. The company launched a free CNA training program at its Schenectady Center in New York, where aspiring CNAs get:

Hands-on training and real-world experience
Full pay while completing the program
No out-of-pocket costs for tuition

Beyond Schenectady, Kenny Rozenberg has expanded training opportunities through BOCES partnerships across New York, offering tuition reimbursement to those who complete their CNA certification through local programs. The goal? Remove financial barriers and make this career path accessible to anyone with a passion for caregiving.

More Than Just a Job for Kenny Rozenberg

For Kenny Rozenberg, training CNAs isn’t just about filling vacancies—it’s about creating real career paths. In 2024 alone, Centers Health Care has already graduated more than 100 CNAs, many of whom have stayed on within the company.

But for those who want to go further, the support doesn’t stop there. Centers Health Care offers financial assistance for LPN and RN degrees, helping CNAs take the next step in their careers. The company also has leadership training programs, designed for those who want to move into management roles. Right now, hundreds of employees are actively working toward their next certification.

Kenny Rozenberg Recognizing the Best in the Field

One success story under Kenny Rozenberg’s leadership is Jenifer Bailey, a rehab CNA at Beth Abraham in the Bronx. She started as a volunteer more than 20 years ago, worked her way up, and is now one of the most respected CNAs in the facility.

Her story isn’t unique—Kenny Rozenberg sees this kind of growth all the time. That’s why he continues to invest in training programs that empower caregivers to build long-term careers, not just short-term jobs.

Kenny Rozenberg: A Commitment to the Future

As a certified paramedic and first responder, Kenny Rozenberg understands what it takes to provide excellent care. He’s seen firsthand how skilled, compassionate caregivers make all the difference. That’s why Centers Health Care remains committed to expanding training programs, developing career paths, and ensuring that as the demand for long-term care grows, the workforce is ready to meet it.