By Mick Stahlberg
This article is sponsored by Centers Health Care. As the post-acute care landscape evolves, Centers Health Care is leading the charge with a movement-focused approach that puts wellness at the heart of the resident and staff experience. What began as a creative way to promote physical activity has grown into a data-driven initiative with real clinical impact. In this Voices interview, Skilled Nursing News speaks with Kenny Rozenberg, CEO of Centers Health Care, about the inspiration behind the program, the role of new tools like BlazePod, and what it takes to build a lasting culture of movement in skilled nursing.
Skilled Nursing News: What life or career experiences have most shaped your approach to the work you’re doing today?
Kenny Rozenberg: My early years as a certified paramedic greatly shaped the work we do at Centers Health Care. Being in the field taught me, firsthand, just how crucial quick decision-making and compassionate care are, especially when every second counts and there is no room for error. Working in emergency situations meant relying heavily on teamwork and always putting the patient’s well-being first, all while balancing limited resources.
Those experiences have stayed with me as I’ve moved into the business side of long-term care. I find that the same principles of staying calm under pressure, focusing on people, and making thoughtful, timely decisions are just as important when leading skilled nursing facilities. It is about carrying that sense of responsibility and commitment to care forward, ensuring that every member of our team feels empowered to do what is best for our residents.
What inspired Centers Health Care to adopt a movement-focused approach for residents and team members?
Healthy movement has always been central to our philosophy, as we believe it is essential for both physical and emotional well-being, especially in a skilled nursing setting. So often, mobility is treated strictly as a clinical objective. But we saw an opportunity to go further and turn movement into a catalyst for healthy habits through exercise and engaging activities. That’s why we launched our “Care That Moves You” program three years ago. It’s based on the idea that small, consistent moments of movement, done in partnership with staff, family, and community, can dramatically enhance a resident’s day and overall recovery. We also wanted our staff to feel engaged in that mission. When movement becomes a shared experience, it builds culture. It breaks down the line between care provider and care recipient.
